Case study Essay Example | Topics and Well Written Essays - 500 words - 18

Case study - Essay Example Finally, as analyzers, Coke continue to undertake research and scan the environment for changes in demands and customers’ needs and preferences. Porter’s framework uses the five forces: rivalry, supplier power, buyer power, threat of substitutes and threat of new entrants. Coke’s success in surpassing the performance of its competitors has been due to their continued commitment to review these five forces and determine strategies would effectively address defined threats and risks and tap existing opportunities. innovative and competitive strategies, and responding to the needs of the clientele have contributed to their leadership in a global scale. By consistently delivering high quality and affordable products, coupled with effective strategies for promotions, place, and price, Coke has sustained market profitability and assumed competitive advantage over its competitors. The most appropriate competitive strategy that would allow an organization to develop a sustainable competitive advantage is offering a product with distinct competency that is difficult to copy by competitors. For Coke, their secret formula for the classic Coke had remained confidential and no competitor could copy or closely resemble the distinct taste that made Coke number 1. For Butler, the design strategy that would provide a consistency in Coke’s brand should apply the strategies as defender, prospector and analyzer, in creating a unified design for the global market. Butler’s evaluation of the 450 brands should streamline, delete, replace and maintain only those that are clearly identifiable to Coke. A unified and consistent brand would actually minimize costs and thereby maximize revenues that would further increase Coke’s financial performance and success. The competitive strategies have been successful for Coke due to their ability to implement different strategies as deemed appropriate for the