Market Research Essay Example | Topics and Well Written Essays - 3000 words

Market Research - Essay Example 2. Research Approach and Methodology This section of the report elaborates on the intended approach and rationale for the research and how it is useful for the achievement of the above objectives. 3. Research Design This is an essential part of the proposed research as it highlights the practical aspects of the sample selection, data collection and data analysis. This section provides the overview of the research approach, methods and design and the suitability if the selection to serve the purpose of the intended research. 4. Benefits to be derived from the Research This section of the report details the benefits that the proposed research entails for Balmas Institute (BI) and will also discuss the scope of the proposed research to guide the planning for the intended expansion of Balmas Institute into the overseas market. ... The profile of the customers can be generated using the existing market research and survey reports, news, websites of different people intensive organizations and government publications. This research objective is therefore expected to reveal who the prospective clients are and in also assessing if customer segmentation is needed on the basis of the paying capacity or the need of the customers. Segmentation is a strategy that is found useful for foreign entry as it allows the entring organization to concentrate on the most profitable or easily attainable section of the customers and hence to gain a steady ground in the new market (McDonald and Malcolm McDonald (Author) †º Visit Amazon's Malcolm McDonald Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central Dunbar, 2004) 2.2 To Understand the Market Dynamics and Competitive Forces In order to assess the scope of the aspired project of expanding into the overseas management training market, it is essential that an assessment of the market be made. The overseas market is currently growing at a fast pace as the effects of globalization and liberalization policies of various countries in Asia, Middle East and Africa have led to mass employment opportunities in these countries and hence for the corresponding needs for training and development of employees. As international companies set up their offices in overseas regions, they rely on the local labour and employees for the conduction of their local business, and as such, there is a vast market available for training and development organizations. The overseasmarket is